/ Platform — CRM & pipeline

One record per customer. Every deal beside it.

Forms, orders, replies, invoices and campaign clicks all land on the same customer. The pipeline sits on top of that record, so the deal and the history never live in two tools.

CRM & pipeline, in motion
/ 01 — What it does

Three things it does every day.

01

Pipelines you can read at a glance

Stages, owners and values on one board. Drag a deal to move it; every move is recorded on the deal and the customer.

02

One timeline per customer

Emails opened, forms sent, deals moved, notes left and invoices paid, in order, on one page.

03

Follow-ups that don't get lost

Tasks due today, overdue and this week, by owner. A Monday email gives the owner the whole account and each seat their own week.

/ 02 — Under the hood

What a careful buyer checks.

Seat visibility
Each member sees everything, their own and unassigned, or only their own. Owners see the whole account.
Import
CSV import with column mapping, organizations and custom fields per account.
Sync API
Every list pages by updated_since and a cursor. Deletions arrive in their own feed, so a mirror never keeps what you removed.
No duplicates
Deals and organizations upsert on your own external ID, so a retried sync never creates a second record.
Events out
Deals created, moved, won and lost, and follow-ups created and completed, go out as signed webhooks.
/ 03 — Connected to

Reachable from your own code.

API reference and keys
API
  • /crm/{organizations,deals,tasks,…}crm:read · write
  • GET · POST /contactscontacts:read · write
  • GET /webhooks/deliverieswebhooks:read
Webhook events
  • crm.deal_createdDeal created
  • crm.deal_stage_changedDeal moved stage
  • crm.deal_wonDeal won
  • crm.deal_lostDeal lost
  • crm.task_createdFollow-up created
  • crm.task_completedFollow-up completed
MCP tools
  • search_contacts
  • get_contact
  • get_pipeline
  • list_deals
  • create_deal
  • move_deal
  • close_deal
  • create_task
  • add_note
/ 04 — In deployment

Where it already runs.

Every deployment
Premium outdoor-cooking showroomo Live

Showroom leads came in through a form that also let spam through, and nobody owned the follow-up.

A new site staff edit themselves, whose leads land as deals in a showroom pipeline, with the spam path closed.

Read the deployment ->
Endurance race serieso Live

Registrations, the newsletter and race-week messages lived in separate tools, so every race started from a spreadsheet.

Registration sync into one customer record per athlete, a brand look per race, and email from the series' own domain that pauses itself if a send goes wrong.

Read the deployment ->

See it on your business. A walkthrough, with your numbers.

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