/ Insights

Notes from
the operating table.

Long-form thinking on the stuff we live in when we’re not shipping for clients — crypto, AI, and tech. Operator-grade analysis, not hot takes.

— 11 posts published— RSS feed
/ techOct 5, 20266 min

Content marketing services for growing businesses

What a full-service marketing agency actually does for small and mid-size businesses: email, SMS, content, ecommerce, and growth campaigns built on owned infrastructure rather than rented software.

/ techOct 5, 20266 min

Digital marketing platforms: what they are and how we build them for small businesses

Every digital marketing platform comparison list looks the same. We skip the comparison and build a composed stack tailored to what each small or mid-size business actually needs — email, SMS, CRM, automation, and AI, priced on usage.

/ techSep 30, 20266 min

A digital marketing platform for small businesses, without the enterprise tier

Most digital marketing platforms are built for enterprise budgets. Here is what a purpose-built online marketing platform for small businesses actually looks like, and how TEGO builds one priced around what each client uses.

/ aiSep 30, 20266 min

The model isn't the product. The harness is.

Every business can rent the same models. What separates AI that ships from AI that embarrasses you is the code around it: what it's fed, how its work is graded, what it's allowed to touch, and who signs off. We call ours the Harness. Here's what it does and why we built it.

/ techAug 4, 20268 min

Home Assistant went from 69,000 installs to 660,000. The board it runs on went from $120 to $305.

Operators who can now write their own software need somewhere to run it that they own, and the demand is measurable. So is the obstacle: the same AI buildout that made the software nearly free is bidding against them for the memory to run it. Raspberry Pi's price increase works out to exactly $5 per gigabyte.

/ techAug 4, 20269 min

Kalshi bans athletes from trading their own games. Nobody has written the rule for a company that can make it rain.

Every prediction market bars the people who can move the outcome. That rule has always worked because influence left a record. A funded weather-modification industry breaks the assumption — not because seeding is powerful, but because its effect is invisible at exactly the resolution a contract settles at. You cannot prove you made it rain. You also cannot prove you didn't.

/ techAug 4, 20268 min

Humane raised $230M and shipped 10,000 units. A $600K Indiegogo is still selling e-paper phones.

The AI hardware that tried to replace your software is dead. The hardware that reshapes software you already run is a business. What changed isn't the silicon — the software layer went free, so the only thing left to sell is a physical decision about what the device will not do.

/ cryptoJul 30, 20266 min

Your bank pays 0.38%. The same dollar, elsewhere, holds four jobs at once.

A savings account gives your money one job and pays 0.38% for it. On Coinbase that same dollar can earn passthrough Treasury yield, get lent at credit risk, secure a loan you never sold to take, or buy a house — sometimes at the same time. What each one pays, where it comes from, and what Congress is doing about it.

/ aiJul 18, 20266 min

Agent skills run with your permissions. Nobody's checking them.

We ran 32 of the most-starred agent skills through a security scanner. Popularity told us almost nothing about safety — and there's no trust layer for any of it. Here's what we found, and why it's a category waiting to happen.

/ aiJul 18, 20266 min

The open-source signal — and the market data hiding behind no API

We read GitHub's trending charts like a dashboard. This month they're screaming one thing — and there's a platform with no official API quietly sitting on a market-moving data feed.

/ techMay 21, 20267 min

Marketing automation without enterprise pricing

You don't need HubSpot, Marketo, or a six-figure annual contract to automate your marketing. Here's how we build a full stack priced around what each client actually uses.